Dental search engine optimisation or dental SEO is a system of techniques and strategies which are designed to optimise your dental website so that it has a good ranking on search results pages making it easy to find and helping to direct prospective patients your way. There are hundreds of different algorithms which google uses to create each search results page and there are some which are very important in determining your success. Trust and credibility is one of the very important factors in helping you to achieve a top position in Google search results lists. To gain trust and credibility both with Google and prospective patients you need good patient reviews.
As a top dental practice in your area you will be promising your patients excellent dental care and fantastic customer service. Patients will look for proof that you are able to carry out these promises. They will want to read reviews from previous patients to reassure them that you are capable of doing this. It is important that you ask each patient to leave a review after their appointment.
The importance of positive reviews
Most people require positive reviews to encourage them to book an appointment and visit you in person. Research shows that the majority of prospective patients trust online reviews as much as they would trust their friends and family. You need to have a collection of highly complimentary, positive reviews and ratings for your dental practice to help encourage patients to address their dental needs with you.
Word-of-mouth referrals have been replaced by online ratings and reviews and you need to make sure that your patients comments reflect the standard of care and customer service that you are capable of providing. A five star Google rating will not only help you achieve a top position on Google search results lists but it will also look fantastic on your homepage or your landing page and will immediately tell your patients that they can trust you to be able to offer a good standard of care and service. This is important for all types of businesses but especially healthcare services. We all know that most people are not too keen on visiting the dentist anyway so they will look for further reassurance and greater encouragement before booking an appointment or addressing dental needs. By providing your patients with excellent reviews of your practice you will be able to help ease their nerves.
The reviews page is one of the most popular pages and making sure that you engage with patients who are leaving you reviews is also important to keep in mind. You should aim to respond to each review that you receive, and whether it is a negative review or a positive comment, it is important that you reply and show patients that you appreciate what they are saying. Speak to an award-winning digital dental marketing team today to find out how you can acquire more positive reviews and how you can boost your dental marketing scheme to help grow and expand your dental practice.