When looking for a new dentist most people search on Google. They will type ‘best dentist near me’ into the Google search bar and receive a list of thousands of dental practices that all offer similar treatments and procedures. The patient is then most likely to choose a website from the first page of the results list. This means that to attract the attention of the patient your website needs to be on the first page of the search results list too, otherwise you will lose that patient to one of your competitors. You need dental search engine optimisation or dental SEO. Dental SEO is a digital marketing strategy which helps boost your position in the Google Search results list. Without dental SEO you will get lost within the crowd.
Become a top dentist
To begin with you can type ‘best dentist near me’ into the Google search bar and look for your website in the results list. If you do not find yourself on the first page then this means you are losing patients to the websites that are on this page. Until you find yourself on the first page it will be difficult for you to attract new patients. Next you need to speak to a digital dental marketing team. They will be able to assess the quality of your website and find out why you are not ranking on the first page.
An optimised website
If you do not have a website for your dental practice then they will find out everything they need to know about you and your business and put together a modern, highly attractive, personalised dental website for you. To do this they can use the 7Ps of dental marketing. This includes finding out the profile of your business, the people on your team, the premises itself, the products that you have to offer and the prices of your treatments and procedures. This information can be used to create an optimised website that shows Google that you have the information that searchers are looking for.
The content itself will be optimised. This is known as on-page SEO. To optimise the content the marketing team will first find out what patients in your area are looking for and create content accordingly. If patients in your area are interested in restorative dental care then your website will be focused on these types of treatments and procedures. If the people in your area are more interested in improving the appearance of their smiles then the content of your website will be targeted toward cosmetic dental treatment. This content will be altered according to changes in trends, making sure that your website remains engaging and interesting over time.
The marketing team will also make sure that the website itself is functioning optimally at all times. This means that the website loads instantly without any delays or errors. It means that the website can be accessed from all devices, especially mobile phones, without any difficulty. It also means that the website is simple to navigate and all information can be found quickly and easily without complication.
To help strengthen your online presence you may also wish to speak to your marketing team and find out about social media marketing. Social media is a great way to attract a wider audience, especially the younger generation. It will make you more approachable and allow patients to familiarise themselves with you and choose you to address their dental needs rather than the other dental practices in the area.
Speak to a digital dental marketing team today and boost the success of your dental practice with dental SEO.